Santa Claus Village is an annual 10-day Christmas event designed to boost local commerce during the festive season. The first edition in 2024 was a huge success, attracting thousands of visitors to the shopping center to meet Santa Claus in his very own office and take a picture with him.

The 2024 event featured real-life huskies, various markets, a drawing and photography competition, and a range of smaller events organized by local shop owners. It also included collaborations with other initiatives, such as the Ice Skating Rink and various cultural organizations.

This event was organized in partnership with the local government, city manager Elroy van de Bout, and Adventure Design. DVA Projects managed the social media channels and photography, coordinated the event throughout its duration, and facilitated collaboration among all involved parties.